THE STORY:

Those pink mini billboard ads that were put up during valentine week bore the words every aspiring girl has ever dreamt of hearing from a one true love, “Olivia, will you marry me?”. It left no other clue except for the 21414 number or code on the lower right corner. A lot of people assumed that this was in fact a date corresponding to Valentine's Day of this year which is February 14, 2014. But when the date arrived and gave no sign of Olivia nor of the guy who proposed, people were left with the standing question: Is this a real proposal then? or a mere marketing campaign?

Seven days after its launch, people were able to confirm that it is indeed a marketing campaign made by a real estate developer Empire East as their sustaining billboard ads were mounted in replacement of their mystery ads.

The new billboards were of the same pink shade with the same text font that says: “Olivia said yes! So we bought our first investment together”. Below it we see the same numbers bearing 21414 which, does not actually correspond to any date but to a new payment term of Php 2,141.4 per week when people buy any of Empire East's condominium developments.